Hopscotching into the world of advertising, Ashit started off as a production assistant before moving into an advertising agency. Racking up over three years of experience as an agency producer at contract advertising, Ashit decided to switch gears to plunge right into the eye of the storm- film making. Having worked as a senior executive producer at Ramesh Deo Production (RDP) for over four years, his guiding ambition was to cut through the challenging projects and mammoth ad filmmaking experiences to eventually set up his own shop. And so, 2011 saw the birth of Boot Polissh Films.
As Founder and Producer of Boot Polissh Productions, Ashit continued to create powerful experiential media bringing forth his unique perspective and more importantly, persona to every work that he touches. His work has won him awards & nominations at D&AD, The One Show & Abby for the famous Nike 'Cricket' tvc for RDP, and another Silver Abby for the National Geographic Inglorious Bitches campaign. The Coca Crazy For Happiness music track produced by Boot Polissh Films was one of the final contenders in the Golden Awards of Montreux, 2013. Spanning two decades of experience in the field, Ashit as an independent producer, is committed to the idea of uncompromising visions that challenge conventional paradigms.